Walmart India’s Flipkart unit is set to use a free video service for all its 160 million customers this month as the ecommerce company seeks new ways to grow its user base in smaller cities and towns, it said Monday.
A company spokesman for Reuters quoted: “The first point of many consumers’ touch with the internet is through online video content and statistics suggest that video content and entertainment play a major role in bridging the gap for consumers to come online and experience ecommerce “.
Access to affordable smartphone and cheap internet has made India a growth market for internet broadcasting companies. Sealed in a battle prone to market share in the country, ecommerce firms are looking for bigger cities like Mumbai, New Delhi and Bengaluru for the next wave of growth.
Flipkart competes with the Amazon.com Indian unit in the country. Unlike Amazon‘s Prime Video service, Flipkart will not charge users for streaming and will not launch a separate application for these services.
Bloomberg reported earlier that Flipkart was planning the release, citing people familiar with the plans.
Amazon currently charges 999 rupees a year ($ 14.15), or 129 rupees ($ 1.83) a month, for its Prime membership./Investing.com