A lower-priced label and new features may not be enough for Apple Inc. to win customers for its newly released iPhone 11 series in China, the world’s largest smartphone market already packed. with cheaper rival handsets and packages. .
Apple’s unveiling of three new iPhones in California was met with astounding reaction Wednesday from analysts and on social media in China, where the US giant has lost ground to competition in recent years.
The iPhone 11 will have two rear cameras, including a very wide-angle lens and the next generation of microcopies, the A13. Prices start at $ 699, from last year’s new iPhone that started at $ 749. Apple also reduced the price of last year’s iPhone XR equivalent model by $ 150.
A meme running around on social media featured Apple Chief Executive Tim Cook boasting of the new features, and Richard Yu, CEO of Huawei’s consumer business group, closing it by stressing that Huawei has those features with years.
Apple’s share of the Chinese market in June fell 5.8% from 6.4% at an earlier period, according to research firm Canalys, after Huawei experienced increased support from Chinese consumers after the brand was caught in a trade war between the States United States and China.
However, some analysts said Apple’s decision to lower the entry price for the new iPhone, one of the topics discussed on Weibo on Wednesday, was a positive sign.
“We think the low price point of the iPhone 11 and the trade program will help promote updates, especially in China, while Apple Arcade and TV + offerings will help accelerate service growth,” the CFRA analyst said. , Angelo Zino in a research note./investing