The head of the mobile business in the country said that this year Samsung Electronics intends to double its sales of smartphones in India by bringing the $ 1 billion profit driven largely by a new range of budget equipment.
Smartphones and fashion are among the most popular shopping in India’s fast-trade market, which Deloitte expects to reach more than three times between 2017 and 2021 to $ 84 billion.
In February, the South Korean technology giant launched its M-series M phones in India, which are sold only through Samsung’s local site and Amazon.com‘s local unit.
Asim Warsi, Samsung’s senior vice president in India, said in an interview that this 7.990 rupee ($ 114.23) and 17.990 rupees ($ 257.20) have sold over 2 million units since launch and will help Samsung to double its sales on the Internet.
Warsi said: “Business sales with consumers in the online market are expected to be $ 4.5 billion this year, and if so, we should be around 25% of the market.”
Samsung is facing fierce competition in the second-largest smartphone market in the world, where it was once the clear leader, from rivals such as China’s Xiaomi Corp., which sells most of its cheap and high-end phones.
Hong Kong-based technology analyst, Counterpoint, supported Xiaomi’s market share by 29% in the last quarter of March, ahead of Samsung at 23%.
Samsung, which collects all the phones it sells in India, has fought by reorganizing the smartphone portfolio, launching the M-series, which is only sold on the Internet and a series A that sells well outside the line.
Warsi said, “All of these launches are holding us in a very good double digit booster,” said Warsi, adding that Samsung will launch a new phone in June at about 20,000 rupees.
Samsung’s total mobile phone sales to India hit 373.5 billion rupees in the 12 months to the end of March 2018, according to regulatory registrations./Investing.com