CTO: Facebook to clearly label political advertising in Britain

The firm’s Chief Technology Officer told a British parliamentary committee that Facebook (NASDAQ:FB) will introduce new measures to boost transparency around adverts in Britain by June this year and require political ads to be clearly labeled.

“Those wanting to run political adverts would have to complete an authorization process and the messages would also have to display who paid for them”, said Mike Schroepfer in a written submission to the UK parliament’s media committee.

“The personal information of about 87 million users might have been improperly shared with political consultancy Cambridge Analytica, which worked on Donald Trump’s 2016 presidential election campaign“, has said Facebook.

Lawmakers have also raised concern over the use of social media in Britain’s referendum decision to leave the European Union in 2016.

Schroepfer wrote that he wants to start by echoing their CEO, Mark Zuckerberg: what happened with Cambridge Analytica represents a breach of trust, and we are deeply sorry. We made mistakes and we are taking steps to make sure it doesn’t happen again.

Zuckerberg apologized to U.S. senators, earlier this month, for issues that have beset Facebook, including shortcomings over data protection.

But the 33-year-old internet mogul managed to deflect any specific promises to support any congressional regulation of the world’s largest social media network and other U.S. internet companies.

Schroepfer, who was appearing before the British media committee on Thursday, said it was clear Facebook had not done enough to ensure its tools from “potentially being used for harm” or take a broad enough view of its responsibility.

He wrote that was a mistake. /Reuters.com

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